SOWAL Heavyweight Crewneck

It's what the locals call it. Not the Emerald Coast. Not the Florida Panhandle. Not even 30A. Just SoWal. Short for South Walton. Two syllables that mean sugar white sand and emerald water and coastal dune lakes and sixteen towns that each think they're the best one. It's a place that takes a little finding and rewards you every time. The people who know it call it SoWal because saying the whole thing feels like too much for something that asks so little of you. Show up. Slow down. Stay too long. That's SoWal. SOWAL.